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What is "Local SEO" and How Do You Do It?

Jun 8

Local SEO and How to Leverage It

By David Victor
June 7, 2022

What is local SEO and how do you do it

While local SEO may not be as talked about as Google's organic rankings, it matters tremendously to businesses that attract their customers from the surrounding area.

One of the most important aspects of SEO is link building. Backlinks from high-quality websites improve your chances of being found online and being listed in the local pack. The process of building links can be aggravating and time-consuming, but the reward is often worth the effort. But how can you build local backlinks?

Listed below are some of the best methods for earning backlinks from your local community.

One way to optimize your homepage for local search is to focus on the primary location of your business. For example, a Livermore-based photographer would optimize for "Livermore portrait photographer" and other similar search terms within the San Francisco Bay Area. Removing references to your location can lead to problems ranking for generic "portrait photographer" searches. Google still knows where you are. 

In addition, sponsorship of local sports teams may include a backlink to your website. This gives you both "local love" as well as local SEO authority. 

There are also tools that can help. Rank Math's Local SEO module automates the process of implementing structured data on a website.

Local SEO often costs less in the long run than traditional advertising methods. Local SEO requires time, patience, and careful planning but it pays off in the long run. A tool such as GMB Crush can be an important part of your SEO strategy. The tool can help you track your performance and provide valuable data that you can use to plan your strategies. If you don't know what you're doing, you're doomed to fail.

Your website is your new storefront. Optimizing for local audiences is an essential part of your online strategy. Potential customers will visit your website to learn more about the services you offer and to read reviews. But if you're not showing up on the first page of a Google search, you'll lose out on these potential customers.

So what's the visibility solution? Local SEO.

You might be surprised at the results!